Our parent company, S.S.Neocleous & Sons Ltd,   was established in 1983 with the aim of providing high quality thermal underwear to the Cyprus market during the relatively short but cold Cyprus winter months. In 1985 it diversified to lingerie and swimwear with the overriding aim of being able to satisfy even the most specialist styles and sizes. By 1995 an islandwide shop network had been established comprising 4 stores. In the same year the ‘bra-fitting-centre’   was introduced, a pioneering concept for Cyprus. The aim was to create a greater awareness for women in Cyprus relating to the importance of wearing the correct lingerie, both for the appearance and health.

Through the internet underwear club we progress even further in our quest for continuous improvement in customer service. We offer you a wealth of information we have amassed over the years in the field of underwear in areas ranging from fashion to comfort, from personal style to health. Through continuous update of our site and through our FREE monthly newsletter we keep you up-to-date regarding the latest developments, news and trends in lingerie fashion.