Introduction Getting the right size Getting the right style Health Matters Choosing your bridalwear Choosing the right sports bra Lingerie care Lingerie facts Frequently Asked Questions

Wearing the wrong size bra or a badly fitting bra can result in back problems, headaches, neck strain, rashes and pulled ligaments .

This is because if the bust is not well suported by the bra, it may begin to droop and fall to the bottom of the cup. The breast tissue will role off the chest wall and under the arm, thus pulling on the neck. This may result in :

  • Headaches since the muscles being pulled in the shoulders go all the way to the head
  • Reduced blood flow. Blood flow to the head is also reduced, this being a further cause of headaches
  • Backaches as the extra weight of the bust places more pressure on the back

These problems can be remedied by wearing the right bra. In this case, the underwire takes all the strain and opens up the chest so that you can breathe properly . It allows the proper blood flow to rebuild.