Research in the UK has found that of the total number of women who exercise, 77 % don’t wear a sports bra and of this figure, 19% don’t bother to wear a bra at all!! The remainder stick to their normal bra or crop top. This is bad news when you consider that any excessive breast movement puts huge strain on the ligaments that hold the breasts in place, causing them to stretch and resulting in long-term sagging of your boobs.

To stay in shape, a well-designed sports bra is as essential as a good pair of trainers : an ordinary everyday bra doesn’t give enough support during exercise. Sports bras are specially designed to allow complete freedom of movement while holding you firmly in place and are made from specialised fabrics that channel moisture away from the skin to the outside of the fabric where it quickly evaporates. They come in different styles to suit different shapes and levels of activity and include seamless cups for a natural outline, racer backs and cotton-rich materials that allow the skin to breathe.